*Finalist for the 2017 Eric Moe Award for Best Short on Sustainability. 

Fourth generation cattleman Will Harris shares his evolution from industrial, commodity cowboy to sustainable, humane food producer. A growing group of consumers look at beef consumption as a terrible environmental and moral choice. Harris’s work in southwest Georgia shows how he produces healthy beef that regenerate his soils and allow the animals to express their natural instincts. The jobs he creates are breathing new life into a community left behind and forgotten due to, as Will says, the industrialization of agriculture.

Directed by Peter Byck.