Reel As Dirt is the creation of Ten-time Emmy®-winning filmmaker Greg Kohs, who has applied his grounded, emotional, human storytelling to all of his branded content, commercial and film work.
Kohs, an east coast transplant but proud native of the Motor City and graduate of Notre Dame, honed his signature “captured not contrived” storytelling aesthetic and filmmaking craft at NFL Films beginning shortly after graduation. It was during his tenure there that he received an astounding ten Emmy Awards®.
Kohs’ uniquely soulful and genuine style of visual storytelling has been brought to bear in spots and content for international clients ranging from Google and Apple to Nike, Mastercard, Disney, EA Sports and Titleist, and collaborating with such agencies as 72andSunny, Wieden+Kennedy, Mullen, Arnold, the Martin Agency, Y&R and many others.
As a filmmaker, Greg has an interest in projects with soul, and a particular passion for those of his subjects who doggedly pursue their own passions. He crafts these stories with an eye towards visually striking and honest imagery.
Greg’s feature films include award-winning Song Sung Blue, which the late Roger Ebert hailed as “Superb,” and his imminent documentary The Great Alone, which chronicles the incredible comeback journey of cancer survivor and four-time Iditarod champion Lance Mackey.
A native of Detroit, Michigan, Kohs now lives outside of Philadelphia with his wife and three children.