Born into rain and moss-covered grunge, Bobby Whittaker was brought up in the freight elevator of Seattle sporting goods startup Recreational Equipment Inc. (R.E.I.). His first gig was turning pockets for his father Jim’s fledgling manufacturing company, Because Its There. Then came more than 30 years in the music business, beginning with Sub Pop Records, another locally grown company that sculpted the cultural landscape. Those long nights and days evolved into coordinating worldwide marketing campaigns, promotional events, and live music tours with American icons such as Mudhoney, R.E.M and the Yeah Yeah Yeahs. From Istanbul to Johannesburg and back, Bobby has kept his roots firmly planted in the great outdoors by championing pedestrian and bicycle initiatives at State and Federal levels. His advocacy continues to this day through work with a non-profit 501c3 whose mission is to promote and develop recreational trails locally.