Seeding Change: The Power of Conscious Commerce
20 years ago, a young group of social entrepreneurs started a company to sustainably harvest acai in the Brazilian rainforest. Along the way, they joined a movement of purpose-driven companies looking to change the world through an alternative economic model. These “triple bottom line” businesses measure success not only financially but also socially and environmentally. Their practice of “conscious commerce” addresses some of today’s most challenging issues. This award-winning documentary empowers viewers to be part of the solution by “voting with their dollars” and supporting brands and products that make positive change for the planet.