Nearly 50 percent of food, worth billions of dollars, is discarded in North America each year. The film explores our nation’s systemic and ruinous obsession with expiration dates and perfect produce, ultimately revealing the devastating consequences of our habits across the globe. Bringing farmers, retailers, inspiring organizations, consumers and passionate experts to the table, Just Eat It shares an educational and entertaining cinematic story for everyone to digest.
Directed by Grant Baldwin. Produced by Jenny Rustemeyer.