In Organic We Trust
Not long ago, Americans pledged to eat less junk and more healthy foods. Thus was born the popularity of the organic food brand. For the last 10 years, organic food sales have grown 20 percent each year, and now, over 73 percent of grocery stores sell organic products. This is no longer a fad for well-educated young professionals. Today, more than half of all Americans eat some type of organic food. Yet most people don’t have a clue what it means. When “organic” became a brand, everything changed – the movement and the label grew apart. Demand expanded too quickly to be supported by small local farming and big corporations went into the business. As they did in manufacturing, they scaled up or out-sourced. This film takes a first-hand look at the organic food industry and reveals its shortcomings. It explores paths toward a truly organic, self-sustaining agriculture system with local farmers’ markets, urban farmers and school gardens inspiring new solutions. Directed by Kip Pastor. Produced by Kip Pastor and Emma Fletcher.