Fifty years ago, the book, “Born Free,” became a runaway international bestseller. For George and Joy Adamson the experience of bringing up a lioness and returning it to the wild changed their lives forever. Joy set up the Elsa Conservation Trust. George went on to release other lions and became an early conservationist. He realized that each lion was an individual with its own traits but also that the species as a whole would become endangered. He met Virginia McKenna when she played Joy in the feature film and his calm understanding of wild animals was infectious. Virginia went onto set up The Born Free Foundation, a group that combats cruelty against animals to this day. Elsa’s story triggered a new love and respect for nature that has grown ever since. Still inspired by George today, Virginia McKenna returns to Africa in this film to bring the Elsa story alive for a new generation. Executive Producer: Fred Kaufman for Brian Leith Productions, Natural World.